March 24, 1999 Forbes puts Earnhardt high on list
MOORESVILLE, N.C. DALE EARNHARDT
famous for their highly regarded lists of top companies, celebrities and athletes,
announces in their March 22 issue the 1999 Top-40 Athletes and their newest category of
the Top-100 Celebrities. Dale
Earnhardt, the seven-time NASCAR Winston Cup Series champion, makes the top-five
with a fifth-place listing in the Top-40 Athlete category. Athletes making the list ahead
of Earnhardt include, Michael Jordan, Tiger Woods, Michael Schumacher and
"Intimidator" is a list of who's who including Arnold Palmer, Oscar De LA Hoya,
Wayne Gretzky, Greg Norman, Andre Agassi and Mark McGwire.
Forbes uses the
formula of salaries and endorsements to compile the list, excluding merchandise royalties
and other sources of income. Michael Jordan tops the list with $69 million. Earnhardt
ranking fifth with $24.1 million is closing in on golfing's newest superstar, Tiger Woods,
who ranks fourth with $26.8 million.
On Forbes' newest
list of 100 powerful people they mixed between 40 athletes and 40 entertainers with the
last 20 being from a diversified assortment of tickets to fame: speechmakers, pop clergy,
chefs, super models and purveyors of self-improvement guides, among others. The 100 are
awarded a power ranking that measures both income and media buzz.
The income figure
is what the name earned in 1998; the buzz -- a blend of prominence on the Web, on magazine
covers, on radio and television and newspaper clippings -- is, in a way, a measure of
future earning power. Earnhardt's ranking is 38th in the Top 100. Others
on the list include, Jerry Seinfield, Oprah Winfrey, Master P, Spice Girls, Kevin Costner,
Tom Brokaw, Colin Powell, George Bush, Sr., Cindy Crawford and others.
Magazine Power 100 list will be in the March 22 issue and will be on newsstands this